Jeffrey Ogden
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(Partial List)
iOptimize Marketing Inc.2008-Present
Internet Marketing firm based in New York City.

President and CEO

Achievements

Challenge: After working for a short time for a large UK internet marketing firm, I quickly uncovered the root cause of repeated failures in the US.  When they did change in direction which pointed to another failure, my US team left and started our own firm.

Business Strategy AND Hands-On Operational Results. 

Action: Used game plan and executed.  Started with infrastructure -- accounting, legal, payroll, benefits.  Developed website and marketing.  Planned staffing needs, recruited and hired staff, created compensation plans, etc. 

Very, very intense with extremely long hours.  At the same time, sales pipeline to be created from scratch.  Worked phones, emails, webinars, etc. 

Financial and Operational Results

  • Created iOptimize Marketing Inc. from scratch.
  • Developed a strong marketing database
  • Built a strong pipeline of opportunities
Greenlight Marketing Inc.

Greenlight named Fast 50		2007-2008

Challenge: Found a very product, technology centric company and refocused it into a customer centric, business results oriented firm.

Action: Created Greenlight Marketing USA including hiring of staff, selection of accounting and legal teams, marketing and lead generation, value propositions, pain charts, webinars, and white paper development. 

Manage UK sales team of ten and build US sales while leading worldwide marketing, as well as re-launch US office for this fast-growing UK Search Marketing vendor.  Upon finding numerous challenges, we took action: revamp customer messaging, target account strategies, vendor selection, staffing needs, etc.  Developed deep knowledge of company’s organic & paid search, social media, conversation profiling & linking strategies.

Financial and Operational Results
Led company to major honor

  • Took pipeline from zero to $800K in only 90 days while engaging and refocusing both UK and US teams.
  • Designed and implemented a vertical marketing strategy.
  • Developed and implemented a comprehensive business plan for US market.
  • Built a comprehensive marketing database
  • Created and launched USA email marketing campaign.
Business Objects (now SAP)1999-2002

$950 million business intelligence (BI) software company
Global Manager for the General Electric Company
Achievements

Challenge: Joined established business intelligence software vendor in a simple sales role – and I was new to the industry.  Got right to work, built funnel of qualified opportunities and won all – winning the Top Rookie award for quota achievement. 

Because I handled a couple of GE locations, I learned of the problems the company was having with this complex global account – revenue was stagnant and the client was dissatisfied.  I requested responsibility for the global account and – to my surprise – it was given to me. 

This is where the challenge began.  There was no global program, no global marketing, no global process and no global team. 

But as I say in the tagline, I’m about:

Business Strategy AND Hands-On Operational Results. 

Action: Recruited, built and nurtured global team. My marketing team helped us craft needed customer specific lead generation tools.  Devised and implemented our global sales process.  My team won and delivered the “lighthouse deal” to kick-start our program -- A management dashboard for the Chairman/CEO of GE Capital Corporate and his worldwide leadership team.

Financial and Operational Results

  • Delivered first year revenue increase of 284% (from $2.1 million to $6.8 million).
  • Won “lighthouse” deal (Digital Cockpit for Chairman and CEO of GE Capital and his worldwide executive team) and a Six Sigma Quality Management System with GE Appliances – the very first sale of brandnew analytics product.
  • Led most successful team in company – who closed 100% of qualified deals.  (EVP of competitor said my team was "unbeatable.")
  • Won “Top Rookie” award in first quarter at 168% of quota, qualified for President’s Club including first year.
  • Wrote Strategic Accounts Action Plan – based on lessons learned from GE – a 90-day leadership action plan.
NSA Computer Exchange Corp

1990 - 1996, 2006 to 2007

Value added reseller of ERP and CRM offerings
VP- Sales and Marketing

Challenge: Invited by CEO to return to firm I led for 6 years.  Turn around struggling company.  Realign and re-energize teams in response to changing market conditions.

Action: Design and implement a best practice demand generation process while expanding the product portfolio and re-energizing sales team to increase revenue.

Financial and Operational Results

  • Tripled value of sales funnel in 6 months.
  • New partners doubled rate of revenue growth in 9 months.
  • Exceeded all revenue and profit targets.
  • Moved company from #6 to #1 on VAR ranking after one year
JLO Sales Consultants, Inc.12/2004 to 12/2006
 

Challenge: Launch sales and marketing firm.  Manage startup and take it to profitability by building a group of satisfied clients.

Action: Full business leadership responsibility.  Obtain funding.  Develop leads.  Negotiate contracts.  File all tax reports.

Financial and Operational Results

  • Created target database and devised/deployed marketing campaign – Pipeline more than doubled -- from under $500K to $1.2 million -- in just 90 days.
  • Created Premier Accounts initiative, growing profits over 35% first year -- focusing sales efforts on largest /most profitable accounts.

OutlookSoft

11/2003-12/2004
Corporate Performance Management Systems
Sales Executive, Pharmaceutical Industry

Challenge Joined startup to help them get off the ground. Quickly got on board with a new client win in my first 60 days and used a close relationship with a very senior executive (CEO) to close a $600K deal in my second quarter. 

President then informed me he wanted to launch a vertical market and asked me to lead it.

Action: Recruited partner with industry expertise to build out Go to Market elements: a personalized demonstration, marketing collateral and partner development.  As a startup, we were short on funds and help.  I campaigned for and won go-to-market funds from Microsoft (appx $15,000) and built relationships with IBM to get into more joint customers

Financial and Operational Results

  • Produced a win in my first 60 days and many more in our new target market -- exceeding financial objectives.
     

Optum Software  

6/1996-10/1999

Warehouse Management Software

Sales Manager

Challenge: Joined small software vendor in new industry for me – pure hunter role.

Actions: Learned product, competition, space, thought leaders, value proposition and used strong communications skills to fill funnel with opportunities.  Departed when the company was acquired – I did not like direction they were taking company, and highly regarded manager resigned.

Financial and Operational Results

·         Sold key accounts including largest transaction in company history, over $3MM at a very small discount (under 10%).  Negotiated pricing, terms &  conditions.

·         Held nationwide sales responsibility and consistently exceeded quota.


Example: Russ Berrie and Company, Inc. Responds to Customers More Effectively with Optum Software