Jeffrey Ogden
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  • Visionary leader who builds and orchestrates global marketing and sales organizations that deliver exceptional results.  Founder, President and CEO of iOptimize Marketing, Inc. -- Because Your Results Matter.

    Includes

    1. designing metrics and Go to Market strategies (Example: Customer Persona Profile)

    2. recruiting, leading and nurturing worldwide teams

    3. advising on and creating compensation plans

    4. tracking results and providing regular updates to senior management. 

      (Proof Point: Hired as VP of Sales and Marketing for a UK based Search Marketing firm, worked closely with the CEO to transform product centric organization into a customer-centric, business-value oriented company.)  As a result of this change, revenue growth accelerated dramatically.
      Greenlight Ranks in Deloitte Fast 50
       

  • Creative and expert at Go to Market strategies
    • Crafting strong, measurable Value Propositions.
      (Re: Value Propositions) "Based on my experience in working with technology firms, their inability to articulate the business outcomes customers get from using their products/services is the root cause of their sales challenges      ."
      Ms. Jill Konrath, Selling to Big Companies)
    • Identifying target markets and executives.
    • Mapping pains and buying process to our selling process.
    • Identifying key trigger events to get us in the door.
    • Developing and testing voicemail and email templates to move prospects though a buying cycle (Click audio to hear an example.
    • Arming salespeople with the tools to succeed -- Say the Right Thing at the Right Time to the Right Person.
       
  • Expert at Demand Generation best practices to fill sales funnels with high quality, sales ready leads.  Sample of actual campaign
     
  • Implement sales approaches that lead to win rates of 80+%, much shorter than normal sales cycles and high than normal margins. 
     
  • Exceptionally creative and intelligent with outstanding problem-solving skills.  Intense work ethic and drive.
     
  • Utilize strong communications skills to gain confidence of customers, employees, and senior managers.
     
  • Superb with senior executives & hard nosed negotiator. 
      
    Examples of work:
    I'd like to read "We Need This Deal!".
    Please show me     Information Week article on key GE win.
    Let's look at the intro of Strategic Accounts plan.