Paul Dunay, Global Director Integrated Marketing, BearingPoint (click name for bio)
I believe what you need is a new thinker and Jeff Ogden is that new thinker. New thinking means developing educational content using a very broad range of modes, including thought leadership, user generated content and social media, to feed lead nurturing engines and track the consumption or "digital body language." Jeff is a huge believer in marketing databases and having quality data to operate with such as -- market research, testing and metrics.
Jeff is a great pubic speaker, networker and has a presence with senior executives. But Jeff can also be a tough, hard nosed negotiator when he needs to. As a team leader I have seen the response Jeff got from his teams as "energized and excited" to work with him. And on his GE project, he ran a team of dotted-line relationships globally!
Most importantly, it is Jeff's belief the proper role of marketing is To Help Sales Sell. So if I had only one word to sum up Jeff Ogden, the word is Results!René Bonvanie, Senior Vice-President of Marketing, Information Technology & Serena On Demand (click name for bio)
I believe I can help you with what is usually a very tough decision. As a marketing veteran of 25+ years I can assure you that making a choice for the right candidate is more than tough … it’s a critical one. And while recruiters do an OK job in finding good talent, it makes a lot of sense to hear from peers in the market. Why? Because marketing as a profession is in an incredible flux and more and more emphasis is being placed (or should be placed) on tight integration of marketing and sales efforts toward a common goal of profitable revenue growth. So hearing from people in the profession how they think of their peers is a must these days. One such great marketer that I believe you should consider for this job is Jeff Ogden. His profile in LinkedIn gives you a good overview of his achievements – see it at http://www.linkedin.com/in/jeffreyogden. Roy Young, President, MarketingProfs (click name for info on book and authors) Having written a book on a new look at marketing management titled Marketing Champions, I'd like to share some thoughts.
Your marketing selection is probably one of the most important decisions you will make as a company. Since the marketing function has changed dramatically in recent years, I especially encourage you to look for candidates with fresh ideas and new ways of thinking. For instance, traditional push marketing of the past has been replaced by pull marketing and customer-centric and gentle persuasion.
There is one candidate I know who embodies this new marketing paradigm, Jeff Ogden. I don't know if you know Jeff, but I certainly think he should be on your short list of candidates. Syed Rizvi, VP of Distribution, Home Shopping Network (Jeff's customer) (New endorsement posted October 2008) "In my professional career I have never met anyone of Jeff's caliber. He understood my systems requirements in great details and tailored responses accordingly. Where his systems could not support the requirements, he helped designing alternative solutions. Fantastic person to work with." Simon Turnbull, Sr Sales Exec, Greenlight UK (reported to Jeff) “Jeff had a very clear vision on where he wanted to take Greenlight's sales department when he came on board, and spread his passion and determination across the team. Even though Jeff was based in New York, I enjoyed the time we spent exchanging ideas about the UK sales structure, and I would welcome the opportunity of working with him again in the future.” Matt Papertsian, Chief Marketing Officer, Pentaho, (worked with Jeff at Business Objects) "Jeff and I collaborated on several very successful projects focused on winning further business from key accounts at Business Objects, especially the worldwide GE opportunity. Jeff was a pleasure to work with, had a solid project management focus and a winning attitude." Ron C., VP Travel Industry, Greenlight (reported to Jeff) “Jeff Ogden is the quintessential sales and marketing leader who functions on thought leadership, management by example, innovation and a results orientation that is not only remarkable in today's world, but also very thought-provoking. He is a solution-maker that learned very early on that when the focus is customer-centric, the real target of selling successfully is predicated on addressing clients' needs and issues, not simply selling a product or service.” Jill Konrath, Chief Sales Officer & CEO, Selling to Big Companies “Jeff knows what it takes to crack into large corporate accounts and win big contracts. His in-depth research, combined with his ability to pull together a strong account entry strategy, make him stand out from the crowd.” Chirag Shah, Business Objects, Director of Professional Services
"I worked closely with Jeff on the worldwide GE initiative and I found him to be one of the most remarkable executives I have ever worked with. His ability to assess a complex, global opportunity, create a comprehensive Go to Market strategy for that complex account, execute and deliver stellar results, engage and bond with senior executives based on deep business knowledge, and recruit and lead a worldwide team was simply astounding. For any company that needs great big-picture leadership, Jeff is ideal." Syed Rizvi, The Home Shopping Network, VP Logistics and Distribution
"Jeff Ogden is one of the best sales executives I have known. His sales technique is unique and very compelling. I first met Jeff when I was at HSN. I was evaluating various Warehouse Management Software packages and we narrowed it down to a final 3, including Jeff's firm. Although any one of the three were capable of providing the functions we needed, but Jeff's approach was different. Rather than demonstrating features and benefits, Jeff spent weeks studying our operations and then proposed, in specific detail, how his software matched our requirements. It is rare to find a person so passionate, not only about what he sells, but also about his clients" Dieter Zumsande, (Jeff's mgr at Agile Software -- now Oracle)
"I had the pleasure of working with Jeff at a software company a few years ago, and was always impressed with his value-based sales approach, his focus on business issues from a customer point of view, and his ability to craft creative applications of technology to solving those business issues. His difficult role was to penetrate a vertical market with which our company had no track record, no vertical-specific tools, and no references. He was able to quickly develop a deep understanding of this vertical industry and develop relationships with executives based on his professionalism and credibility. Jeff will add value to any technology-oriented sales organization, both in leadership and sales roles. It is my pleasure to endorse Jeff Ogden." Mark Ungeheuer, Personal Training Manager, Equinox Fitness (Jeff provided sales consulting) "In a short time Jeff taught me the art of developing win-win relationships with all prospects. Jeff is one of the few I have ever met who operates from this enlightened mindset.
Jeff consistently researches and identifies, in detail, his prospect's needs. His follow-up from here is second to none. He explores the best method of presenting his material in a format containing the biggest positive impact to the prospect. His methods are effective and concise -- supported by planning, investigation and creativity. It was a pleasure to be a part of the genuine excitement and energy he invests in all his presentations and projects. It was truly fortuitous working with Jeff and I wish him the best in all future endeavors. He is a valuable asset constantly seeking the best path to delivering viable solutions to prospects and clients." Michael Fox, Executive Recruiter, Charter Oak Resources (tried to place Jeff in his client.)
"I had the pleasure of collaborating on a project with Jeff (on a very senior global role with a $5 billion software firm). An "outside-the-box" thinker, Jeff has an uncanny ability to take a project and run with it. While researching our clients' needs, Jeff developed a unique plan and orchestrated a full campaign for its support.
At the time of the presentation, Jeff delivered a truly impressive "show" and over-achieved on our clients' expectations. (Though Jeff did not win this position as he did not have the desired experience, my client was so impressed that they tried to create a new management position just for Jeff.)
I would honestly seek out any opportunity in the future to work with Jeff again, as it has been an absolute honor to learn with him." |
